The Best AI Video Generators for 2025
A detailed comparison of the newest AI video generators with video examples.
Written by
Last updated
June 11th, 2025
As a video marketer who has worked full-time for big companies like Revolut and HelloFresh, I have to admit that this is my favorite area to review. It’s incredible how the companies keep overtaking each other every couple of weeks if not days.
Everybody loves video! So much so, that all social media channels tend to copy TikTok. But also for other use cases like product tutorials, training videos, ads, UGC videos or creative projects, producing videos with AI gets easier by the minute.
I have tested and compared more than 20 video generators in the last two years, many of them various times due to revised models. New tools hit the market daily and I want to provide a shortcut by sharing my experience with video AI with you.
If you’re just starting out to use AI video generators now, don’t expect everything to work flawlessly. Bring patience and time to your creative session, as the tools are usually still buggy or disobey your prompts. But also expect to be in awe and surprised by beautiful video creations.
Every now and then, a newly released video generator shakes things up and takes the audience in its grip. But also: Brand ambassadors or brand partners help create a hype on social media. In general, I don’t see one company miles ahead of another. It’s more of a constant race, or a card game where the trump cards are evenly distributed between the players. Sure, some have fallen behind, but the ultimate winner has not been decided just yet.
Just fyi, our review contains a few affiliate marketing links. If you purchase any of the tools, we might receive a small commission.
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About the Best AI Video Generators
If you asked me in 2024, during the big SoraAI hype, I would have said that Hollywood is doomed. What had happened?
OpenAI released a few high-quality video clips generated by SoraAI, which looked as if the tool was capable of creating the most amazing lifelike videos with unprecedented realism or surrealism. The initial demonstrations showcased Sora's ability to generate complex scenes with multiple characters, specific types of motion, and accurate details of subjects and backgrounds.
Today we know that AI video generators have trouble creating all at once with consistency: main protagonist, secondary characters, plus background & scenery. Professional video GenAI applications can typically excel at just one element, and until all three elements maintain consistency within the clip, the technology needs significant improvement for realistic video generation.
Now that SoraAI was actually released as a video generator tool in December 2024, not just the carefully curated demonstration clips, Hollywood is happy to see that their video production teams will not be out of work as quickly as we all thought. The AI-powered video tool hasn't delivered on creating the impressive worlds OpenAI initially suggested it could. Many of the generated videos are riddled with peculiarities and inconsistencies, making practical utilization difficult. It has even fallen behind tools like Google's Veo or Flux AI in the video generators marketplace.
Is Video GenAI Glitter Not Gold?
But of course, AI video generators are still magical: finally we can create videos we didn't even dream of. Very fitting that Luma AI calls their video GenAI tool 'dream machine' for text-to-video creation.
We can dream up any scene, action, background or film style through AI video generation. Just limited to 5 or 10 seconds. And often enough AI video generators don't exactly generate our exact dream but a variation of it. Runway still tends to fizzle out humans that are supposed to move. Flux has issues fetching data. Newer video generation models promise improved capabilities.
What Are New AI video generator features in mid 2025?
The presents we received this year under the video GenAI tree were camera movements, better delivery on perspectives, start-and end frame features (where you give the tool end or start frame or both, kind of like a guard rail to not go off too much) - all enhancing video content creation.
Also I've noticed video generators become increasingly restrictive with their free plans lately. AI-generated videos are expensive for companies like Runway and other AI video generator platforms because they require tremendous processing power for high-quality video creation.
When using these video tools, you don't just pay with money, but also with your time. Video generation can take up to several minutes, depending on how many video clips you're creating in parallel through these AI video generators.
What is the Best AI video generator?
I personally love Kling AI for generating videos, but this changes constantly, as this type of video generators just like others keep releasing new models almost weekly. If you don't want to keep on changing your subscriptions, just go with Freepik and their video generator tool box. They let you access almost all important models (except for SoraAI) plus many experimental models for comprehensive video creation.
Freepik also has an image generator which is based on Flux AI, so you can do everything in one tool: generate an image and right away turn it into a video via the image-to-video feature, streamlining the entire video creation process.
Video comparing the newest video generators with the same simple prompt:
Create an image of 2 people looking at each other, one being an AI robot, the other a woman. The background is space and the mood is friendly.
Most famous Tool: Runway, KlingAI, SoraAI
Video GenAI GENERATE A NEW VIDEO SEQUENCE FROM A PROMPT OR IMAGE
Use cases: Creative output, short movies, ads, music videos, (later: movies)
What it does: Similar to image generators like Dall E or Midjourney, these tools can create a completely new video clip of anything you can dream of. They are still in their infancy, allowing us to create only a few seconds at a time, but most likely one day they will create the movies we watch.
Who will love this: For all creatives who don’t expect for things to work perfectly. Brands and marketers will still struggle with consistency: tools can only make the main character consistent, but not yet others or the scenery.
The Best AI Video Generators for GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT (Video GenAI)
Freepik AI Video Generator - 2. Kling AI - 3. Veo 2 - 4. Luma AI - 5. Hunyuan v2 Pro - 6. Runway - 7. Pika Labs
The Perfect Video Generator Prompt
Action + Scene
optional:
+Style + Background + Camera movements
+ Perspective / angles + Additional elements + Mood
Free AI Video Generators and Pros & Cons Overview
| Tool Name | Best Pro | Biggest Con | Free Access |
|---|---|---|---|
| Freepik AI Video Generator | All video tools in one | Bugged Sound FX | 20 images per day, no video generation |
| Kling AI | Start/end image option | Overloaded desktop application | 166 credits at sign up |
| Veo2 | Independently applies camera movements | Costly at $0.50/sec | For Google AI Studio only |
| Luma AI | Clean interface | Misleading communication regarding free plan | Not available |
| Hunyuan v2 Pro | Style-based input | Prompt builder not always useful | 1 credit only |
| Runway | Unique features | Struggles with movements despite motion brush | 3 video editor projects |
| Pika Labs | Generous free trial | Average visuals | 80 credits at signup |
AI Video Generator Comparison
Setup/Onboarding
4
User Experience
5
Tool Performance
5
Use Cases
PROMPT TO VIDEO: GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT
Support
Freepik Help Center, Freepik Support Form
Key Features
- Extensive free library
- 4K and HD resolution
- Video Review Vectors
- Illustrations
- Mockup
- 3D Models
- Text to Video
- Image to Video
- Custom Character
- Custom Styles
- Voice Generator
- Sound Effect Generator
- AI-generated Music
- Lip Sync
Pros & Cons
Pros:
- All relevant video generators within one tool
- Offers also the best image gen within the tool box
- Super easy to use
- Access to experimental models
Cons:
- Sound FX feature created gibberish
Price Point
2
Kling AI
Setup/Onboarding
5
User Experience
4
Tool Performance
5
Use Cases
PROMPT TO VIDEO: GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT
Support
AI Answers, Help Docs, Email, Online Chat
Key Features
- Text to Video
- Image to Video
- Superior Video Realism
- Dynamic Lighting and Shadows
- Multi-Style Support
- Faster Rendering Speeds
- Enhanced Prompt Adherence
- Dynamic Visuals
- Video Length Support
- Improved Camera Movements
- Yearbook Effect
Pros & Cons
Pros:
- Possibility to add start and end image
- Effect feature very cool, with 15 camera perspectives
- Allows 10 second generations
- Will automatically write a prompt for the start and end image function
Cons:
- Many annoying windows within the desktop application
Price Point
3
Veo2
Setup/Onboarding
5
User Experience
4
Tool Performance
4
Use Cases
PROMPT TO VIDEO: GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT
Support
Github Community
Key Features
- High-Quality Output
- Extended Duration
- Customizable Styles and Content
- Fast
- Efficient
- Great Camera Control
- Enhanced realism
- Advanced motion
Pros & Cons
Pros:
- First tool to change camera perspective by itself
- I really like the style
- Generated a red haired women, plus points for variation
Cons:
- First generation looked very immature
- Very expensive ($0.50 per second in US)
Price Point
4
Luma AI
Setup/Onboarding
3
User Experience
4
Tool Performance
4
Use Cases
PROMPT TO VIDEO: GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT
Support
not available on for free plan
Key Features
- Text To Video AI
- Image To Video AI
- NeRF AI 3D Capture
- 3D Textured Asset Generation
- Unity Integration
- Text-to-Video Conversion
- High-Quality Video Output
- Customizable Templates
- Dream Machine
- Guided Capture Mode
- Luma AI Genie
- NeRF Technology
- Image Zip Upload
- Interactive Scene Viewer
- 3D Exports
- Audio Generation
Pros & Cons
Pros:
- Better in creating the requested movement than other video generators
- Generous free offer
Cons:
- Video not downloadable on free plan
- Unable to recognize the protagonists due to wrong perspective
- long loading times on free plan
Price Point
5
Hunyuan v2 Pro
Setup/Onboarding
4
User Experience
3
Tool Performance
5
Use Cases
PROMPT TO VIDEO: GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT
Support
AI Answers, Help Docs, Email, Online Chat
Key Features
- 13B Parameters
- High Quality Motion
- MLLM Text Encoder
- Open Source
- Best-in-Class Performance
- HD Resolution
- Smooth Special Effects
- Native Camera Cuts
- Smart Prompt Builder
- Promotional content
- Additional Camera Perspectives
- 24 frames per second
- Resolutions up to 1024x576 pixels
- Scene Control
Pros & Cons
Pros:
- Allows you to choose styles from a list instead of writing it in the prompt
Cons:
- Offers only one credit for testing the tool, but one video gen takes 12 credits
- Prompt builder feature doesn't always add value, it makes the creation process just longer
Price Point
6
Runway
Setup/Onboarding
3
User Experience
3
Tool Performance
5
Use Cases
PROMPT TO VIDEO: GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT
Support
Help center, Enquiry form
Key Features
- Motion Brush
- Text to Video AI
- Image to Video AI
- Generate Images
- Infinitely Expand Images
- Reimagine Any Image
- Train Custom Models
- Erase Things from Videos
- Slow Mo Any Video
- Image to Video
- Background remover
- Gen-3 Alpha
- Complex Scene Changes
- Cinematic Choices
- Enhanced Fidelity
- Act-1 (animate human movements)
- Upscale to 4k
- Act-One
- Expand Video
Pros & Cons
Pros:
- Great interface
- Easy to use
Cons:
- Not good with following my prompts
- The tool struggles with image to video and adding natural movements
- Was outpaced by competitors like Kling AI
Price Point
7
Pika Labs
Setup/Onboarding
3
User Experience
3
Tool Performance
4
Use Cases
PROMPT TO VIDEO: GENERATE A NEW VIDEO SEQUENCE WITH A PROMPT
Support
Enquiry form, FAQ
Key Features
- Image to Video
- Text to Video
Pros & Cons
Pros:
- Ease of use, very uncomplicated
- The library of videos with the re-prompt feature is nice
Cons:
- Quality of generated video is so-so
- Only able to do animation style
Price Point
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How I rated the tools
Despite such a different variety of use cases, the factors for my rating are the same for all categories:
Setup/Onboarding: How easy is it to get started with this tool? How simple is the signup, are there any hurdles and complications or can you just start right away?
User Experience: How easy is the tool to handle and the dashboard to understand? I'm a non-techie person, my reviews are user-friendly and I expect the same from the tools.
Tool Performance: It all comes down to the output and its quality. Not expecting miracles, but rather comparing the different tools to each other.
Generosity: Since most of my audience is small business owners and have to watch dollars just like a dime, I appreciate generous trials and free packages.
All prices are monthly because these times are too exciting with new tools every day on the market. You shouldn't commit to a whole year just yet.
How I tested the tools
Within the same category, I gave all tools the same prompt or mission because I wanted to compare the generated videos directly.
The assignment for category 1 was:
a) Create a completely new sequence with the prompt
‘2 people are looking at each other, one is an AI robot, the other a woman. The background is space and the mood is friendly. Make the two protagonists shake their hands.’
or
b) where I was able to use a seed image, I used one I had generated previously with Dreamstudio for my image generator review and prompted for their hands to shake.
You know how marketing always makes everything look great? As if the tools work perfectly. We are not shown the 99 times the software created crap. This is especially true with AI, as the technology is still very young. I want to show you what the video generator has actually created, because I’m not here to waste our time.
Looking for the best free AI video generator? Many of the tools offer trial packages, we’ve added this info for you to help you figure out the best deals to start with.
I hope this extensive comparison of AI video generators in 2025 will help you find your favorite product.
One last thing: I do not recommend tools that offer both at once: writing out the script and generating the visual part don't work well at all. At least yet. They just deliver a mumbo jumbo. I rather control one of the factors than have to struggle around with both.
By the way, if you are just starting out with video generators I can recommend my online course:
FAQ Online Video Editors
Which AI video generator is best?
Of course that's really hard to say because these AI tools have so different use cases. In general I would say that for editing videos, the top three tools are Canva, Veed.io and Capcut, but this can change quickly. For creating clips from a prompt, I'd bet my money on Runway, Flux and Luma. To bring a human to life via avatar, HeyGen is slightly ahead of other players.
Which is the best free AI video generator?
To our knowledge none of the clip generators is completely for free, but pretty much all companies offer a free period or credits. For example Pictory offers 10min of free video footage, but you have to create it within 14 days (which should be more than enough). When searching for "best AI video generator free" many paid tools like Invideo, Canva and Kapwing come up, but none of them are free video editors, they just offer limited free plans.
What is AI video generation?
Great question, because generally video generators have 3 completely different use cases:
Assemble and repurpose videos
Create a new sequence from scratch
Generate AI avatars
Some tools like Heygen can do both: assemble clips and generate avatars and it does it quite decently. But for mission two, creating a new sequence we really just recommend the specific video software, the outcomes are pretty weak with other tools.
What does the clip creator from Hubspot offer?
With the Hubspot Clip Creator, you can create 10 video projects for free. When starting out, you can choose if you want to make a video with a template or generate it with AI. Next, answer a few questions about the purpose of the video, the size of your business, and the desired tone of voice. It will create your unique clip in a few seconds with background music, written content, and suitable frames. You can easily adjust it or upload your own copy. Ten videos for free is a generous offer, so give it a shot if you feel overwhelmed with the video editors we've mentioned above. Hubpost Clip Creator is a good alternative because it has boiled down to the absolute minimum of video creation.
What other very simple alternatives for editing videos are there?
For another simple alternative, we prefer to create videos online using Adobe Express. Whether you're assembling clips or images for social media content, this might be just the tool for you.
Which AI video genAI is best?
That’s hard to say, it depends what you need and also keeps changing constantly with the release of new models. Favorites in the video community are at the moment Runway (has been around the longest) and Kling (due it’s advanced features and capabilities).
Can AI generate video from text?
Absolutely! That's mostly what AI-driven video software such as Runway or pikalabs do. You enter a prompt (add variables like style, background and perspective) and see what comes out. The first sequence will probably not be perfect right away. If there is something that you don't want then add it as a negative prompt.