We believe AI will transform small businesses first, before it reshapes the entire world. Our mission is to lower the barrier and help you navigate this hyper-technological landscape with honest, hands-on reviews of AI tools that actually work.
How It All Started
AI Tools SME was born from a simple frustration: why should only big corporations benefit from AI innovation?
Before launching this site, founder Lili Marocsik worked with major brands like Revolut and HelloFresh, seeing firsthand how large companies leverage cutting-edge technology. But she felt constrained by the "YouTube Expert" label—her ambition to build something bigger had been growing for years.
The breakthrough came when she created her first online course, "AI Tools for SMEs." As this new technology emerged, Lili saw an opportunity to level the playing field for small businesses. The course resonated with thousands of learners, and soon it became clear that a dedicated website would serve this audience even better. That's how aitoolssme.com came to life.
Today, Lili continues testing AI tools daily, sharing technological advancements as they happen. The AI landscape evolves so rapidly that there's always something new to explore and review for our community.
Our Testing Approach
Unlike affiliate-driven review sites, we personally test every tool with standardized prompts and consistent evaluation criteria. Each review follows a
structured methodology ensuring you get accurate, comparable insights—not just marketing hype. We evaluate tools across real-world use cases specifically relevant to small business needs, from content creation to automation and analytics.
The Team
AI Tools SME brings together contributors, designers, and automation experts spread across Europe, all united by one belief: artificial intelligence should be accessible to everyone, not just tech giants.
We're all fans of AI, but we readily admit the speed of current developments can be intimidating. We'd rather be part of it and become AI experts—and if you feel the same, we should definitely hang out more (hint:
sign up for our newsletter).
Lili Marocsik — Founder & Creator
Video marketing expert based in Berlin, Germany
I've always been fascinated by new technologies—I remember inviting friends over during my teenage years to check out this exciting new thing called the internet. And here we are again, on the verge of a new paradigm.
I organize the bi-weekly
'AI Enthusiasts' meetup in Berlin—come by and chat with us. Not to brag, but the participants are supreme. Some make it into my interview series
'Spilling the Digital Beans on AI', like Dipanshu Gupta, who shared so much knowledge I should have paid him (don't tell him, though).
Since I'm not a techie but just a digital girl in a digital world, my reviews don't sound too technical or foreign to you. While searching for tools to enhance my productivity, I came across the good, the bad, and the ugly—so I decided to share my knowledge. And here we are!
The Contributors
Mariam Pilishvili
A board game enthusiast by night, blockchain law detective by day. Mariam is busy getting a Ph.D. while secretly suspecting we're all just pawns in a cosmic game of Monopoly. Spends way too much time wondering if smart contracts are smarter than the average bear and if the blockchain is just the universe's way of keeping score.
Yuliya Lelyakh — CRM Development & Implementation Consultant, COO at Inceptly
As someone who built her first Excel-based CRM from scratch at age 16, Yuliya has been obsessed with efficiency from an early age. For the last five years, she's helped SMEs ditch busy work and embrace efficiency through custom CRM solutions and process automation. Coming from a family of small business owners, she understands the day-to-day struggles her clients face.
Hasan Shaukat — Data Analytics
A self-proclaimed nerd babbling about outer space and quantum worlds. As a Marketing Data Scientist with 6 years of experience, Hasan has worked with web tracking data, customer modeling, text mining, LLMs, and data products.
Trusted by 2,000+ Students
Over 2,000 students have enrolled in our
AI course for beginners and SMEs on Udemy, learning how to implement AI tools in their daily workflows. Join our growing community and stay ahead of the AI curve.
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learn our testing methodology.
