Best AI Website Builders in 2025
And How To Outpace Competitors When Building an AI Website
Written by
Last updated
June 3th, 2025
It’s kind of funny—I only recently added this “AI site builder” category to AIToolsSME.com, even though, well… this here is a website and this is an area I'm very knowledgeable in. And I’ve spent a good chunk of time figuring out what makes a web builder good (or not so good). While many of the tools I’ve tested aren’t AI tools in the purest sense, they are AI-driven—some more obviously than others.
Here, I’m taking a closer look at the AI side of things. What can these builders actually do with AI? How smart are they, really? To make it obvious, I added this as a factor in the overall rating and also in the overview table below.
But let's take a few steps back before I give you an overall answer for which AI website builder to use, especially for SMEs.
Think about this first: What am I building this website for?
Traffic-Driven Websites: Do you want to get a lot of traffic to your website/is it part of your business model? Example: You run an e-commerce store or a blog which you monetize with affiliate links. In this case SEO is essential and your content has be unique.
Informational Business Sites: Or should it simply inform potential clients and customers about details of your service or product? Because in that case, SEO is not a major factor you have to consider. Example: You run a restaurant and want to create a virtual menu.
Above I've mentioned that your content should be unique for anything where the website is part of the business model. Let me explain. Many of the AI website builders are capable of creating the full homepage for you, including the copy and website design. But if YOU are able to create it within 5 minutes (and that's literally possible with tools like Gamma, Lovable, Durable or 10Web) then your competitors will be able to do the same. Which page do you think will rank among search engines and LLMs now? The one that offers unique insights beyond what AI is able to generate.
This is my number one advice to you: If you create a website using AI, add lots of unique insights to make it rank well.
What's the best AI Website builder in 2025?
If I were to start building my traffic-driven website again today (currently running on Squarespace), I’d almost certainly go with Webflow. The reason is its powerful CMS collections. Being able to pull content from a database like Airtable (where lots of AI automations can take place) and dynamically populate it across the site just makes everything more efficient. Change one thing in the database, and boom—it updates everywhere. No more hunting down every spot where a newsletter widget or affiliate link lives. That manual stuff adds up fast. Also Webflow offers advanced SEO options, super essential to get more traffic onto the page. Lovable is also a great tool for this, but I am missing a more unique design and look from this AI builder. If the page requires unique widgets, you can easily build it with Lovable, even without coding skills.
If I were to start an informational business site, I would go with Gamma. I'd input all my business info in the prompt when building a website, let it create the first draft and then make small adjustments to make it my own. It's really that easy and Gamma is known for amazing designs and its bug-free software (check out the presentation AI comparison too). Another argument: Gamma websites can run on the free plan and will not cost you a dime.
That said, no tool is perfect. Webflow and Framer, for example, are super powerful, but they can feel quite intense if you’re new to web design. Templates are your best friend here. Don't get frustrated if you don't get it right away, there is a reason why Webflow has created a video library on how to use their product and is targeting designers more than our audience of SMEs.
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The Future of Websites and LLMs Stealing Our Content
And then there’s the big question: Will it still make sense to create websites in the future? With LLMs answering more and more questions before anyone even lands on a page, web traffic is changing. Fewer clicks mean fewer affiliate conversions. But the idea of the “website” isn’t going away just yet. Two considerations from a website owner aka me:
Not all queries can be fully answered by an LLM. Customers will still order, read stories and roam around online.
Platforms like Gamma and Canva are doubling down on their web builder efforts, betting that websites still have a place in the future of the internet. Let's hope that their research teams know more than we do.
Website-based businesses simply have to become better at answering questions, offer unique insights and use AI to become more efficient because the race it becoming fiercer.
So yeah, it still makes sense to build—with the right tool. Below, I dive much deeper into the strengths and quirks of today’s most interesting AI-powered web builders. I did add site builders like Squarespace and Wix, even though their AI capabilities are much more limited than their marketing communicates.
Just fyi, our review contains a few affiliate marketing links. If you purchase any of the tools, we might receive a small commission.
The funniest thing I came across during this review was 10web creating fake testimonials for my new website.
Let's see how long it takes until testimonials completely lose their punch. Bye bye, 6 Principles of Persuasion by Robert Cialdini! It was great to known you!