Privacy Policy

Last updated: December 2025

This Privacy Policy explains how personal data is collected, used, and protected when you visit or interact with the website aitoolssme.com ("the Website"). The Website is operated by Lili Marocsik ("we", "us", "our"). We take the protection of your personal data seriously and process it in accordance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR).

1. Data Controller

The data controller responsible for processing your personal data is:

Lili Marocsik
Platz der Vereinten Nationen 1
10249 Berlin
Germany
Email: aitoolssme@gmail.com

We do not appoint a separate data protection officer. All privacy-related inquiries can be directed to the contact details above.

2. Data We Collect

We process the following categories of data:

a) Technical Data

When you visit the Website, technical data may be processed automatically via cookies and similar technologies. This includes information such as browser type, device information, operating system, referral source, and approximate location. This data is primarily used to ensure the proper operation, security, and performance of the Website.

b) Contact Data

If you contact us via a form or email, we collect the data you actively provide, such as:

  • Name
  • Email address
  • Website URL (if provided)
  • Any other information included in your message

c) Usage Data

We use Google Analytics and Google Search Console to collect usage data about how visitors interact with the Website. This data is mainly aggregated and statistical in nature and may include:

  • Page views and session duration
  • Traffic sources and referral URLs
  • General user behavior on the Website

This data does not directly identify individual users.

3. Cookies and Tracking Technologies

Cookies are small text files stored on your device that help websites recognize your browser, remember preferences, and analyze usage.

a) Strictly Necessary Cookies

These cookies are essential for the basic operation and security of the Website. They cannot be disabled through our systems, as the Website would not function properly without them.

b) Analytics Cookies

We use analytics cookies provided by Google Analytics to better understand how visitors use the Website, which pages are visited, and where traffic originates. Data collected through these cookies is processed in aggregated form and stored for the standard retention period configured in Google Analytics.

You can prevent the use of Google Analytics cookies by adjusting your browser settings or by using Google's opt-out tools.

c) Affiliate Tracking Cookies

When you click on affiliate links on the Website, third-party affiliate networks may place cookies on your device to track referrals and attribute commissions. These cookies help determine if a purchase or signup originated from our Website. See Section 10 for more information about our affiliate relationships.

d) Managing Your Cookie Preferences

When you first visit the Website, you will see a cookie consent banner allowing you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the "Update cookies preferences" link in our footer or by adjusting your browser settings to block or delete cookies.

4. Third-Party Services and Embeds

The Website uses the following third-party services:

Google Analytics and Google Search Console

These services help us analyze Website usage and monitor performance. They may process IP addresses and usage data and store this information on Google servers. Data may be transferred to and processed on servers outside the European Union in accordance with Google's privacy policies and applicable safeguards.

YouTube Embeds

The Website may include embedded YouTube videos. When you play a video, YouTube may set its own cookies and collect usage data. This processing is governed by YouTube's and Google's respective privacy policies, over which we have no control.

Social Media Management Tools

We use Metricool to schedule and analyze social media posts. This service may access limited data about our social media performance but does not directly collect personal data from Website visitors.

Popup and Notification Tools

We may use Elfsight or similar services to display popups, notifications, or promotional messages. These tools may set cookies and collect usage data according to their respective privacy policies.

International Data Transfers

Some third-party services (Google Analytics, affiliate networks, Elfsight, Metricool) may transfer and process data outside the European Economic Area (EEA). These transfers are protected by Standard Contractual Clauses (SCCs), adequacy decisions, or other GDPR-approved safeguards to ensure your data remains protected.

5. Contact Forms and Communication

When you contact us via a form or email, we process the personal data you provide in order to:

  • Respond to your inquiry
  • Maintain correspondence
  • Take steps prior to entering into a contract or to perform a contract, where applicable

The legal basis for this processing is usually Article 6(1)(b) GDPR (performance of a contract or pre-contractual measures) or Article 6(1)(f) GDPR (legitimate interest in responding to inquiries).

Your data is stored only for as long as necessary to handle the communication or as required by applicable legal retention obligations.

6. Legal Bases for Processing

Depending on the context, we process personal data on one or more of the following legal bases:

  • Your consent (Article 6(1)(a) GDPR)
  • Performance of a contract or pre-contractual measures (Article 6(1)(b) GDPR)
  • Compliance with a legal obligation (Article 6(1)(c) GDPR)
  • Our legitimate interests (Article 6(1)(f) GDPR), such as operating, securing, and improving the Website

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Analytics data is stored according to the standard retention periods set in Google Analytics. Contact form data is retained for the duration necessary to respond to inquiries and fulfill any related obligations.

8. Your Rights

Under applicable data protection laws, you may have the following rights:

  • Right of access to your personal data
  • Right to rectification of inaccurate data
  • Right to deletion ("right to be forgotten")
  • Right to restriction of processing
  • Right to object to certain processing activities
  • Right to data portability, where applicable
  • Right to withdraw consent at any time (where processing is based on consent)

You also have the right to lodge a complaint with a supervisory data protection authority if you believe your rights have been violated.

To exercise your rights or ask questions about data protection or cookies, please contact us using the details in Section 1.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, Website functionality, or our data processing practices. The current version will always be available on this page, and the "Last updated" date at the top will indicate when changes were made.

10. Affiliate Marketing and Commissions

This Website participates in affiliate marketing programs and may earn commissions when you click on affiliate links or purchase products/services through our referral links. This means we receive a small commission at no additional cost to you when you make a qualifying purchase or signup.

Affiliate Networks and Programs

We participate in the following affiliate programs and networks:

  • Artlist
  • Impact
  • ShareASale
  • PartnerStack
  • Direct affiliate programs with individual AI tool providers
  • Other affiliate networks as disclosed in our reviews

How Affiliate Tracking Works

When you click on an affiliate link, the affiliate network or merchant may place a cookie on your device to track your activity and attribute any resulting purchase or signup to our Website. These cookies are placed and controlled by third parties and are subject to their respective privacy policies.

Our Editorial Independence

Our affiliate relationships do not influence the honesty, accuracy, or objectivity of our reviews and comparisons. We only recommend AI tools that we have personally tested and believe provide value to small businesses. Our reviews reflect our genuine opinions and experiences, regardless of affiliate commission rates.

Transparency

Affiliate links on the Website may be clearly marked or disclosed within the content. By using affiliate links, you help support the ongoing operation and maintenance of this Website at no extra cost to you.