Editorial Policy for AI Tools SME
Core Elements
š Mission & Brand Objectives
Our Mission: We make sure our AI tool reviews are user-friendly and non-technical. We review the newest AI tools, so our readers don't have to waste time and money experimenting with what works. Especially AI for small businesses, which can bring a significant advantage, as long as it's the right tool.
Our Promise: Give our readers our honest opinion about AI tools so they stay ahead of the competition. We test tools so they don't have to.
Brand Values:
Quality over quantity in testing
Complete transparency and honesty
Non-technical, accessible explanations
Real-world, hands-on testing approach
šÆ Audience Definition
Primary Audience: Small and medium-sized business owners seeking practical AI solutions
Secondary Audience: Marketing professionals, content creators, and AI enthusiasts
Geographic Focus: Primarily English-speaking markets
Expertise Level: Beginners to intermediate users (non-technical focus)
āļø Content Guidelines
Topics Covered:
AI tool reviews and comparisons
Practical AI implementation guides
Industry trends and insights from Berlin AI community
Real-world use cases and tutorials
Content Types:
In-depth tool reviews with standardized testing
Comparison articles
Educational content for AI beginners
Community insights from AI Enthusiasts Berlin meetup
Guest Posts Policy: We do not accept guest posts to maintain editorial integrity and consistency.
Quality & Credibility Standards
š Research & Fact-Checking
Testing Standards:
Every tool personally tested by Lili or expert contributors
Standardized prompts for consistent comparison
Real-world testing scenarios, not theoretical assessments
Default settings evaluation to avoid bias
Standard Test Prompts:
Video Generators: "Create a video of 2 people looking at each other and shaking hands, one being an AI robot, the other a woman. The background is space and the mood is friendly."
Image Generators: Three-prompt system testing baseline performance, creativity, and detail following
Presentation AI: Open-ended capability tests
āļø Accuracy & Accountability
Personal testing commitment: "We actually tested every AI tool our readers see on this website"
Expert contributors for specialized areas (data analytics, CRM)
Correction policy: Updates are published when tool features change
Source attribution for all factual claims
š¤ AI Content Integration
AI Disclosure: We use AI to generate text, but the insights come from us only.
Quality Control: All AI-assisted content reviewed and fact-checked by human editors
Testing Integrity: No AI simulation of results - only real, hands-on testing data
Editorial Process
š Writing Standards
Voice & Tone: Conversational, user-friendly, non-technical approach from a marketing perspective, in simple English (non-natives should easily comprehend it too).
Style: Engaging and human - "I let my personality and humor shine through because life's too short for boring tech reviews"
Language: Available in English
SEO: Optimized for discoverability while maintaining readability
š Review Process & Team Structure
Editorial Hierarchy: Lili Marocsik makes all overall editorial decisions
Primary Reviewer: Lili Marocsik (Founder, AI Tools SME)
Expert Contributors: Based on available information, contributors include specialists in data analytics, CRM, and other technical areas
Community Input: Insights from AI Enthusiasts Berlin meetup (1800+ members, at least monthly since January 2024)
š Content Scheduling
Review Frequency:
Image generators: Monthly reviews
Video generators: Monthly reviews
Presentation AI: Monthly reviews
Other AI tools: Every 2 months
New relevant and important tools: Immediate review when available
Balance between introducing new tools and maintaining coverage depth
Ethics & Transparency
šļø Editorial Independence
Honest Reviews: "I tell our readers the truth about every AI tool - even when it hurts"
Balanced Coverage: Although we work with affiliate programs, we are unbiased. If our readers look a our comparisons they will see that they are spread throughout all ranks.
No Hype Policy: "Social media is full of misleading content about AI. I show our readers all sides".
š Transparency Standards
Author Credentials: Clear bio with relevant experience (Google Ads Representative, HelloFresh, Revolut)
Financial Relationships: Transparent affiliate link disclosure throughout all comparison pages.
Testing Methodology: Public methodology page with standardized testing framework
Community Connections: Open about involvement in Berlin AI community and the Women in AI network
š Inclusivity & Accessibility
Non-Technical Focus: "I speak our readers' language because I use these tools, I don't build them" (Lili Marocsik)
Beginner-Friendly: Over 2,000 students in Udemy AI course for beginners
Multilingual: Content available in English
Cross-Background Perspective: Monthly discussions with diverse AI Enthusiasts Berlin community
Platform-Specific Considerations
š± Multi-Platform Consistency
Websites: aitoolssme.com (primary) and www.whichaitool.com
Podcast: KI Plausch on Spotify (German, weekly with Jackie Chang)
Video: @aiinspace YouTube channel
Social: LinkedIn for professional insights and community building
āļø Legal & Compliance
Copyright Policy Example:
All screenshots and tool outputs used in reviews fall under fair use for educational and review purposes
Tool logos and branding are used with permission or under fair use guidelines
Original content (text, analysis, methodology) is copyrighted to AI Tools SME
Proper attribution given to all external sources and quoted materials
DMCA compliance procedures in place for any copyright disputes
Privacy: Compliant with German/EU data protection standards
Affiliate Disclosure: Clear identification of monetized content through disclaimers in blog post
Tool Permissions: Appropriate licensing for testing and reviewing AI tools
Community Engagement & Feedback
š¬ Reader Interaction
Current Status: Readers currently have no direct possibility to comment on this page due to Squarespace limitations, but we are preparing to move to a platform that allows more interaction.
Future Plans: Enhanced community engagement features planned for platform migration.
š ļø Handling Company Feedback
Negative Feedback from AI Tool Companies:
We understand that our reviews can be challenging for companies to receive, but maintaining honesty and integrity is fundamental to our mission. When we deliver constructive criticism, we inform companies that we conduct regular re-evaluations every few months, providing them with fresh opportunities to demonstrate improvements and innovations. We also welcome proactive communication from companies who wish to highlight new features or capabilities they'd like us to evaluate in our upcoming reviews.
Company Communication: We encourage open dialogue with AI tool developers regarding feature updates and product improvements, while steadfastly maintaining our editorial independence and commitment to unbiased reviews.
This editorial policy reflects our unwavering commitment to delivering honest, practical AI tool reviews that empower small business owners with the insights necessary to make informed decisions about AI implementation in their operations.