The Best AI Avatars for 2026

At this point I much rather have a solid tool that actually follows my instructions and doesn't add random elements to my video (TikTok) or creates a useless script (Creatify) for my AI Brand Avatar. HeyGen hits the sweet spot: it gives the right amount of control over the settings and lets me control the script in full. We are not there yet where the tool can do every aspect itself and still deliver a good result. I prefer to control the script but get a flawless AI Brand avatar. Well, that would be my only significant con for HeyGen: the avatars are too perfect. Nobody will believe that I can get so many perfect models to speak about AI Tools SME, they could have added a few more regular looking representatives as well.

I tested Mirage's (formerly known as Captions) AI script feature with their AI Brand avatars again after the first test being quite disappointing. It seems like joining forces with Mirage has done them well, i really like their very natural looking avatar and especially the setting which actually looks like how an influencer would record themselves. And even though she exaggerates the frustration of me not being around (part of the script), I appreciate the added emotion.

Colossyan avatars are great, their lipsync and movements feel quite natural. Ever since I first tested it in the beginning of 2024 they have significantly improved their avatars, backgrounds and the editing suite. While a lot of their competitors are becoming all-in-one creative tools, they still set their focus on Avatars and seemingly still rather on training and development than influencer avatars. So the settings are a bit stiff and not as flexible, the voices can sound a bit matter of fact.

I created a custom AI Brand Avatar with Laria and although it's quite close to the original me the movements and lip sync isn't top notch yet. What I love about them is that it's super easy to build a UGC avatar.
Producing an AI Brand Avatar video with Laria follows a three step process: first, you add your copy and generate the AI voice. Next, you can pimp your video with the help of an AI auto-editor, which automatically adds music, b-roll, and stickers to your video. Not everything the AI assistant added was perfect, but that's a given with AI: it provides a solid base for you to make it your own. And the last step is rendering it. I think Laria is the best option for brand videos due to this refreshing AI auto-editor feature, it saves so much time, influencers will love it for the time saving aspect.

Overall the TikTok Creative Symphony is impressive, if you don't care much for details (which brands absolutely should in my opinion). Two things made me put this AI Brand Avatar software not in the pole position: I was suprised how bad the lip sync is, HeyGen for example has cracked lip sync much better than TikTok.
And secondly because she speaks so fast, which is obviously tailored towards the Tiktok audience, but that makes your videos unusable for other channels in my opinion. Movements also feel a bit rushed, but for pluspoints I do like the setting and that it really looks like a setup of an influencer.

I think this tool is best suited for SME owners who want a quick and automated way to create AI brand avatars and UGC videos but aren’t too concerned about having full creative control over their brand messaging. The process starts with uploading a URL, after which the tool automatically scans the website for basic information and images. However, it initially pulled the wrong brand name and description, which I had to correct manually. I liked that I could adjust settings based on the social media platform and choose from different tones and purposes if I let AI generate the script. A nice touch was the ability to manually add pauses. However, I quickly noticed a problem—despite updating my brand description, the \\AI script generator still used the outdated information\\. This meant I had to rely on my own script instead. While I could preview the AI-generated scripts, they felt too generic and didn’t add much value. Once the script was set, the tool generated 14 different video variations, and I had to select one to render. The biggest issue came at the final stage—despite choosing my own script, the tool still produced a rather impersonal and generic video, almost as if it had partially overwritten my input. While the automation makes video creation fast and easy, the lack of control over the final output was frustrating. You can tweak details, but the tool ultimately seems to do what it wants, which is why I found it limiting in terms of customization and user experience and gave it a medium rating.

Elai.io is a solid AI avatar tool but nothing really special. I really like the clean interface, it makes the tool super easy to use, especially for beginners. Voices are good, but maybe a bit slow. But I couldn't find a big difference to Colossyan, whose AI avatars I like a bit more.

I've tested Synthesia a couple of times now already and my impression is still the same: The avatars are quite stiff and the voices a bit robotic. Check out the video, to also see how weird her movements are. By the way: I had to screenrecord this, because with Synthesia you can't download your video on the free trial (this is the only company who's a bit stingy). They have a strong online presence, but seem to be focusing more on their marketing than on improving their avatars or adding UGC influencers.

Since I first tested them in early 2024, they changed their name from DeepBrain.io to AI Studios, but the product hasn't significantly improved to be honest. Well, at least the generated voices don't have an indian accent anymore (nothing against that, I just didn't prompt for it). I should mention the one thing I like: their variety of avatars is kind of cool, look at this lady from my video who screams real estate shark. If she also had good lip sync and human like voice, I would be happy. But AI Studios is clearly behind the top AI Avatars still.