TL;DR
- Artlist surprisingly beats ElevenLabs as the top AI voice generator, despite ElevenLabs being the expected winner, thanks to Artlist's fresh approach and unique features not found elsewhere
- AI voice quality has dramatically improved and is now nearly indistinguishable from human voices, making them suitable for commercial use in ads, social media, and explainer videos, though challenges remain with natural-sounding laughter and voice cloning.
- Several advanced features still don't work well, including natural-sounding laughter, video dubbing capabilities, accurate voice cloning, and custom voice design - with many "free" tools not allowing audio downloads despite advertising free generation.
Last tested tools/models: Hume's EVI, Resemble AI with Chatterbox.
Our review contains a few affiliate marketing links. If you purchase any of the tools, we might receive a small commission.
About AI Voice Generators and This Test
When I started testing AI Voice Generator tools for this comparison, I was sure ElevenLabs was going to be on the first spot. I've heard from the company ever since I started this website and also at the AI meetups in Berlin 2 years ago.
People were excited about how they could make themselves speak Chinese or other fun features using Voice Cloning technology. But, Elevenlabs didn't quite make it on the number one spot, but a newer contestant convinced us due to their fresh approach and features we were not able to find elsewhere: Artlist. But let's get to that more in detail later.
First I want to confess to you why I have a personal interest in voiceover apps: I have a podcast and we often joke with my co-host Jackie that it would be great if we could clone our voices and record the intros with AI instead of recording them ourselves. The idea of having AI Voiceover handle the repetitive parts while we focus on the actual conversation is appealing. So let me dive into this new technology that promises to make my life easier (with lots of excitement).
My Impression Testing AI Voice Generators
To say it short: I'm quite impressed with the AI-generated voices nowadays. They are really hard to distinguish from real voices and since I first tested AI Voices, they have come a long way. The Voice Generation capabilities are so good now, you can use AI voices for commercial purposes like ads, social media or explainer videos.
Speech-Language Models: I'll put this one on top not because it's the most common, but because this is the future and will become increasingly important in 2026. You know how you can have conversations with ChatGPT, Claude and Co.? This is the technology behind it: An advanced voice AI + the brains AI that can answer, process and provide information. This is also the "Her" technology from the movie. So no doubt this is a massive market and since AI assistants mean a real lever to small businesses, I'll keep a close eye on it for us.
Voice Quality: Where before you could easily spot Artificial Intelligence in the speech patterns, now many AI Voiceovers sound almost Human-Like. The Speech AI has gotten better at handling pronunciation, especially when you need to generate AI Voices that sound professional. Lovo AI even offers a pronunciation feature where you can explain how something is supposed to sound, great for brand names or foreign words.
Voice Effects: Many tools allow adding pauses, emphasis or different voice styles. These really help you transport the mood and create more natural-sounding speech. You can also choose what your Voice Over is used for—for example for narration, promotion, or motivation. Voice Over Generators like Artlist also let you choose the video category you want to use your voice for, for example: commercials, social, health & wellness, trailers, characters, explainers, tutorials or documentaries.
Voice Video Editing: Often you will want to use your voice over within a video, many of the companies we've tested understand this well and the Voice And Video integration has become much smoother. Now you can edit videos and voices in the same tool, which saves you from all the different versioning and down- and uploading.
Speech to speech: Various tools let you re-create your own into a different voice and keep its unique speech melody. I think this is pretty cool, all the sudden I can be a man. Ok, just sound like one, but this is the closest I will get to it.
Some Challenges Still Remain
Laughs are still tough—even where you prompt for it they hardly ever sound natural. Only ElevenLabs was able to generate a giggle I would accept as that. I didn't come across a real laugh that felt authentic. The Voice Talent aspect is still something Human Voice actors excel at, though AI-Powered tools are catching up fast.
Dubbing: Coming back to the fact that Elevenlabs didn't actually make it to the first spot. Well, sometimes AI Voices pioneers kind of go overboard. I've seen this before when testing Descript for editing my (German) podcast "KI Plausch": It has all these shiny and good sounding features, which simply don't work: it flattened my voice so much when we tried to give it the studio sound feature and I sounded worse than before. It was the same with some of Elevenlabs' applications: I couldn't get anything useful out of the dubbing feature. Also Murf AI struggles with dubbing videos, the result is complete nonsense.
Voice Design: I wanted to prompt for a creation that sounds like a young Annie Lennox (without mentioning her name, of course you can't copy a celebrity voice). The AI Voice Generator couldn't quite capture what I was looking for- I had asked for a dark but young voice and was presented with 3 rather plain ones. I think this app simply searches its library and matches existing voices with labels that fit the prompt, instead of creating a voice from scratch.
Voice Cloning: Many Voice AI tools like to advertise AI Voice Cloning, but it was mostly disappointing. I will sadly not be able to use a generated voice for my podcast intros—it just simply sounds too different compared to real footage.
Free Voice Generation: Also lots of Voice Generators boast with Free Voices, but then don't let you download the audio files. Bummer. Therefore you'll hear a few screen recordings instead of fresh and crispy sounding voices in my video compilation of all tested tools.
My Experience With Professional Voice-overs
In my days working for Revolut I also produced voiceovers for big marketing campaigns (quick flex: even one for Wieden&Kennedy) and localizations for different countries. These were quite some productions—imagine me sitting in a video call with a Dutch Studio Engineer, the Voice Over artist, our local language expert and me. I would give instructions on how the intonation should be and which parts should be emphasized, which is really important for brands and ads. The Human Voice actors delivered Professional Voice quality that today's technology almost can deliver already.
Imagining how that production would work today and how much less money brands would have to spend is baffling to me. I could have just generated the AI Voices on my computer, write down my instructions and in most cases the AI text to speech would have sufficed. The best AI Voice Generator tools now offer Multiple Languages support and can create content for commercial purposes with just a few clicks.
Impact On Voice Actors And The Industry
I'm really sorry to say voice actors, but I think you have to look for a new job. Of course you would still do a much better job than most of the tools I've tested, but not for long anymore. If I look at what a huge jump the AI Voice Technology has made in these two years I had an eye on it, in another year you'll be in trouble (I'm sorry!). The AI Generated Content space is moving fast, and Voice Over work is definitely being disrupted.
By the way, I dived a bit deeper into the
Voiceover features in this blog.