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AI Voice Agents - We Just Cracked The Code

Don't miss out on this new technology that will save you various employees!
Lili Marocsik
March 3, 2026

TL;DR

  • AI Voice Agents combine LLM and voice AI technology to handle inbound and outbound calls with near-lifelike voices, and can be trained on your own business data for use cases like customer service, bookings, lead qualification, and even debt collection.
  • Common setup involves defining your agent's goals and personality, connecting a knowledge base, and deploying via webhook or CRM, with advanced features like call analytics, human handoff, and WhatsApp integration available on some platforms.
  • Within this category, tools range from simple agents with limited data access to fully customisable platforms that support custom LLMs, with sub-categories covering inbound vs outbound focus, no-code vs developer-facing setup, and specialised use cases like language learning or sales.

❤️ Before we get started I'd like to thank you for using my affiliate links to sign up to free trials, LLMs are constantly stealing my content and you help me stay afloat and create more of this genuine content. ❤️

Trust me, this is the year of AI Voice Agents! The technology behind both LLMs and Voice AI has gotten so good that merging them together creates something incredibly powerful.

What Are AI Voice Agents?

AI Voice Agents They can take your calls or even make outbound calls with voices that are nearly or completely lifelike, depending on the tool. Ideally, you can train them on your own data. Alternatively, some can only access a small amount of data (like Rosie AI), while others let you connect a custom LLM that runs completely on your data. You can use them for inbound or outbound calls, as long as you give them the right information and define the possible answers. The most common use cases include:
  • Customer care agents
  • Business agents for bookings
  • Receptionists,
  • Lead qualification
  • Customer service
  • Debt collection (for real! With Retell AI)
  • Surveys
  • Language learning companions (Hume AI)

Setting Up an AI Voice Agent

Usually, you start by configuring an agent. This means: 1. Defining goals, personality, and tone 2. Providing a knowledge base - the information it can access to answer questions 3. Connecting the AI voice agent to your website via webhook, your own tool, or other tools like Cursor or a CRM 4. Setting up logic flows, similar to workflows or pathways 5. Deploying the AI Voice Agent to your website, phone, whatsapp, other digital points of contact with your customer

Voice Agent Terms You Should Know

There's some specialized language in the AI voice agent world: - RAG (Retrieval-Augmented Generation) - how the agent gets information (training the agent on your own data) - System prompts - the instructions that guide the agent's behavior internally (what never to do, what tone it has etc.)

Advanced Features of some AI Voice Agents

Some cool features many tools offer: - Call analytics - MCP (Retell AI only) - Import your WhatsApp account or your own phone number - Hand off to human agents when needed - Website widgets (similar to a Paypal button)

When setting up your agent, choose a voice that represents your brand or product well.
Most voices react quickly to interruptions, which makes it even harder to notice that the person you're talking to isn't real!

How I Tested These Tools

I tested the AI voice agents with a specific mission: answer questions about submitting AI tools to my website, explain terms and conditions, and try to sell my packages C and D rather than the cheaper option A.

I added my website data and observed how they would react when asked about the different packages. I was only able to test an actual outbound call to me with Bland AI, which was ironically the weakest of all the tools I tested.

My evaluation focused on:
  • User experience while setting up the agents
  • Available features
  • Overall functionality
  • Voice quality

I didn't fully deploy them in a real environment, but rather tested how easy the setup would be and what features each offered. I also looked at glitches on the platform, which were not that rare, but not necessarily connected to the voice service.

Use Cases for The Best AI Tools of

AI Voice Agents

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Overall
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Retell AI
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Small Businesses (easy setup)
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Hume AI Agent
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Developer (complex setup)
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Vapi
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eCommerce
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Retell AI
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Voice
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ElevenAgent
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Quick Overview of the Best AI Tools

#
Tool name
Best Pro
Biggest Con
Free Trial
1
Probably most elaborate setup I saw (MCP, Logic Split etc.)
Phone number is mandatory even just for the free trial
$10 free
2
Can read your emotions incredibly well
Can't train it on own data
5 EVI minutes
3
Very reactive agent, let me interrupt it
Test setup didn't work
15min audio
4
You can train the agent on your own data (RAG)
Only works for phone numbers for US and CA
Free tier
5
Great voice, sounds real
Limited personalisation options (Tone)
7 days free
6
Advanced AI capabilities
Setup through developer required
$10 credit
7
The only tool that managed to call me
Voice sounds pretty terrible
Free plan available

AI Voice Agents

Comparison

1
Best Tool for:
Retell AI
Score 
4.75
/
5
Tool Performance
0/5
Setup/Onboarding
4/5
User Experience
5/5
Prompt Coherence
0/5
AI Capabilities
5/5
Voice Quality
5/5
Lip Sync & Motion
0/5
Music Quality
0/5
Image Quality
0/5
Design Capabilities
0/5
AI Voice Agents Retell aI
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Pros:
Probably most elaborate setup I saw (MCP, Logic Split etc.)
You can create conversation logic visually
Voice is great, very realistic
You could even connect your custom LLM
Cons:
Phone number is mandatory even just for the free trial
Monthly price starting from:
$0.05
For Who?
Bigger businesses or eCommerce. Anyone who receives a lot of calls and want to setup a call logic, transfers and more advanced features.
Integrations
Make.com, Twillio, Vonage, Go High Level, n8n, Hubspot
Free Trial
$10 free

Once I dug deeper into Retell, I found it so damn cool. It's the most advanced tool I've found - it offers an MCP, Logic split, call transfer routing and a super cool workflow visualisation. Maybe a bit of an overkill for small businesses who just need a little help, but great for any business who receives a lot of calls often with the same requests.

There are so many awesome features with Retell! You can even setup real time transcription settings or post call data extraction, what a win for sales teams. I also tested the voice and I thought it was really really good!

When I saw that Retell AI offers a debt collector service as well, I thought this is too hilarious and had to try it. Technically you should be able to test the agent and let it call you, but practically I'm still waiting for the call. But I suppose numbers from Europe don't work.

The voice I tested was also incredibly real sounding, I would not have realised she's not real. This is my favorite AI voice agent by far!

By the way, prices are by use.

Tested Model:
Last test:
March 2, 2026
2
Best Tool for:
Hume AI Agent
Score 
4.5
/
5
Tool Performance
0/5
Setup/Onboarding
3/5
User Experience
5/5
Prompt Coherence
0/5
AI Capabilities
5/5
Voice Quality
5/5
Lip Sync & Motion
0/5
Music Quality
0/5
Image Quality
0/5
Design Capabilities
0/5
AI Voice Agents Hume AI
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Pros:
Can read your emotions incredibly well
Actually has humour (read conclusion)
Cons:
Can't train it on own data
Monthly price starting from:
$3
For Who?
Language learning teacher, and everything else where no custom training is required (it can only access LLMs, no own data)
Integrations
Webcam, Text editor
Free Trial
5 EVI minutes

Hume AI is one of my favorite voice generators, but I'm again not sure if it deserves to be called a proper AI voice Agent, because currently you can't train her on your own data and Hume AI can only access generally accessible data from LLMs. But I did have a real laugh when she answered that adding specific data to her would be like asking a fish to climb a tree. It did say in the system prompts that she should be my funny assistant, so 100 points on that!

Also, Hume AI can read your emotions incredibly accurately, so much so it's almost scary. During your conversation on desktop, you can always see 3 emotion markers and a score for those (check out the screenshot).

Example configurations are customer support, Spanish learning companion, or smart companion, just to give you an idea what you can use Hume AI for. These come with pre-written prompts.

Options for Hume AI include choosing your models (Gemini, GPT, custom, Hume's own). You can also configure Webhooks, whether EVI starts the conversation, inactivity messages, timeouts, and choose the voice for your agent.

Tested Model:
Last test:
March 2, 2026
3
Best Tool for:
ElevenAgent
Score 
4.25
/
5
Tool Performance
0/5
Setup/Onboarding
4/5
User Experience
3/5
Prompt Coherence
0/5
AI Capabilities
5/5
Voice Quality
5/5
Lip Sync & Motion
0/5
Music Quality
0/5
Image Quality
0/5
Design Capabilities
0/5
AI Voice Agents ElevenAgent
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Pros:
Very reactive agent, let me interrupt it
Easy unboarding (despite tiny glitches)
Cons:
Test setup didn't work
A few times the fields wouldn't react to clicks
Monthly price starting from:
$5
For Who?
Small business who get lots of calls, ElevenAgents is great for voices
Integrations
Free Trial
15min audio

ElevenAgent is a sub-product of ElevenLabs, which is the most established AI voice generator. A logical step for this company to venture into AI voice agents too.

It generates system prompts for you based on the simple instructions you give first. Goal, Tone, Environment & Personality are already pre-defined for you, but you can easily adjust them.

You can connect ElevenAgents to your website via webhook, or tools like Cursor, HubSpot, ServiceNow, or Zendesk.

I tried to test it with a proper test environment where it could access my info from the website, but the test didn't work - I kept getting an error message.

I did test the agent under "playground" which worked really well, but of course that one is trained on ElevenLabs data and naturally knows its stuff.

Voice-wise the agent sounded very real, but I wouldn't expect anything else from ElevenLabs, the kingdom of AI voices.

Tested Model:
Last test:
March 2, 2026
4
Best Tool for:
Voice.AI (Agent)
Score 
3.75
/
5
Tool Performance
0/5
Setup/Onboarding
4/5
User Experience
4/5
Prompt Coherence
0/5
AI Capabilities
4/5
Voice Quality
3/5
Lip Sync & Motion
0/5
Music Quality
0/5
Image Quality
0/5
Design Capabilities
0/5
AI Voice Agents Voice.AI
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Pros:
You can train the agent on your own data (RAG)
They can provide you with a US or CA phone number for $12 monthly
Cons:
Only works for phone numbers for US and CA
Slightly metallic voice
Monthly price starting from:
$14.99
For Who?
Integrations
Free Trial
Free tier

I really like that Voice.AI starts off by asking you a few questions about your business and letting you enter your website. Next, it only takes a few seconds before Voice AI is already creating your agent.

Then you can right away test Voice AI, not on your real data but on how the agent would handle customer calls.

The voice sounds a bit less human and slightly metallic, but the answers are really good and relevant.

It can handle RAG (Retrieval Augmented Generation), which is pretty impressive.

Generally, the setup looks a lot like the one of ElevenAgent from ElevenLabs. There's a knowledge base where you can add your training data, and you can also purchase a phone number directly through them for $12 per month.

Tested Model:
Last test:
March 2, 2026
5
Best Tool for:
Rosie Agent
Score 
3.25
/
5
Tool Performance
0/5
Setup/Onboarding
4/5
User Experience
3/5
Prompt Coherence
0/5
AI Capabilities
2/5
Voice Quality
4/5
Lip Sync & Motion
0/5
Music Quality
0/5
Image Quality
0/5
Design Capabilities
0/5
AI Voice Agents Rosie
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Pros:
Great voice, sounds real
Cons:
Limited personalisation options (Tone)
Limited RAG options (only 20 FAQs)
Monthly price starting from:
$49
For Who?
Who want a voice agents for appointments or just write down a message from customers, due to limited knowledge base input
Integrations
Google Calendar, Calendly, Zapier, Acuity Scheduling, Appointlet
Free Trial
7 days free

Rosie is a simpler AI voice agent, I would call her more of a note taker than an AI agent because of the limited options for input of information.

You can train Rosie based on your Google business profile or your website and add up to 20 FAQs she can use to answer questions, which is to be honest not a lot. I think for a proper call agent, Rosie is too simple.

She mostly connects to your calendar apps like Calendly, Google Calendar, Acuity Scheduling and Zapier.

The voice quality is great and sounds real, there is even background noise as if she was in a cafe somewhere.

Tested Model:
Last test:
March 2, 2026
6
Best Tool for:
Vapi
Score 
3
/
5
Tool Performance
0/5
Setup/Onboarding
2/5
User Experience
2/5
Prompt Coherence
0/5
AI Capabilities
5/5
Voice Quality
3/5
Lip Sync & Motion
0/5
Music Quality
0/5
Image Quality
0/5
Design Capabilities
0/5
AI Voice Agents Vapi
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Pros:
Advanced AI capabilities
Cons:
Setup through developer required
Kept asking how I heard about Vapi
On the more expensive side
Monthly price starting from:
$0.05
For Who?
Developers, Startups
Integrations
Free Trial
$10 credit

Now this is hilarious - Vapi was the only test voice that was male, and it tried taking over the conversation a lot. I swear! It kept asking me how I heard about Vapi.

Basically what I got from the conversation with Vapi is that this is really a tool for developers, and setting it up would definitely require one (according to the Vapi man's opinion).

There was a slight delay with the voice response time.

Funny, he sounded a bit annoyed even at the end, but I think I'm projecting. Maybe it was me who was getting annoyed.

Tested Model:
Last test:
March 2, 2026
7
Best Tool for:
Bland AI
Score 
2.25
/
5
Tool Performance
0/5
Setup/Onboarding
2/5
User Experience
2/5
Prompt Coherence
0/5
AI Capabilities
4/5
Voice Quality
1/5
Lip Sync & Motion
0/5
Music Quality
0/5
Image Quality
0/5
Design Capabilities
0/5
AI Voice Agents Bland AI
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Pros:
The only tool that managed to call me
Pretty intricate setup and lots of options like Analytics or Batch Calls
Has a bot to help you build pathways
Cons:
Voice sounds pretty terrible
Agent didn't know much
Requires a phone number to sign up and verifies it
Monthly price starting from:
$299
For Who?
People who need outbound calls like
Integrations
Salesforce, HubSpot), scheduling tools (Calendly, Cal.com), ticketing systems, custom APIs, and databases.
Free Trial
Free plan available

My conversation and onboarding with Bland AI was pretty bumpy. But what was nice is that Bland AI was able to call me, the only AI voice agent that could do that, so that's a plus point.

On the call itself, the agent often said "I don't have the exact numbers at hand," even when I asked about their free plan. I guess the demo isn't trained on their own product data. Then I had to sign up again and receive an SMS code, which didn't come through at first to verify my phone number—which they already had through the call—so that was an unnecessary bump in the road to Bland AI.

Then they led me through another demo, but now the voice was really weird, even though I tried all 4 available voices (check it in the video above).

Pity because otherwise it seems like Bland AI is a cool tool with advanced features like call analytics and even lets you create web widgets (I suppose similar to PayPal buttons). Would have loved to experience the full potential of what seems like a promising product beneath those rough edges.

Tested Model:
Last test:
March 2, 2026

Did you know?

Lili Marocsik
Author:
Lili Marocsik
Lili remembers the excitement of discovering the internet at 14 — a true window to the world. The AI boom now feels just as thrilling. Since 2023, she's tested many AI tools, seeing the good, the bad and the ugly (especially at the beginning). Before AI, she worked as a video marketer, crafting YouTube Ads for HelloFresh and Revolut. She believes AI should empower people, leading her to build this site for SMEs. When not exploring AI, she enjoys her 30 plants and modern art.

FAQ

AI Voice Agents

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