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What is HeyGen?
HeyGen is currently one of the most popular video content creation tools for digital personas. Their AI Avatars look extremely real, voices, movements, and lip sync are hardly distinguishable from real humans. The platform is slowly evolving to a video production allrounder where you can create any video for social media in multiple languages.Looking at their features, this is easily confirmed, among them are: UGC ads, product placement, Instant Highlights, Face Swap, Generate B-Roll, Dubbing and Video podcasts. In my AI Avatar comparison they easily took first place, because of their consistent strong output and AI-powered full studio setup.
I’ve tested HeyGen for my AI Avatars Comparison and mostly focused on lip sync, motion and voice for my rating. The Avatars have to look human-like, otherwise why would we use them?
And while I found them too picture perfect in the beginning, their avatars became much more natural and human-looking, especially their lifestyle avatars which are placed in relatable settings like kitchens, sofas and such.
Nowadays HeyGen Avatars are hardly distinguishable from real humans and I've seen some of those "actors" a few times on social media already trying to sell me something.
For who is HeyGen?
HeyGen is the perfect tool for creators because they can re-create themselves as a digital twin and bypass the whole video production part, which is very time-consuming. HeyGen has amazing other features as well, but this one weighs very heavy, because the workflow is so much shorter. I've just tested the photo to avatar feature, and even the quality I received from just one reference image is incredible (I'll add the video below in the carousel).It’s also especially useful for small business owners and marketers, who want to add a personal touch to their videos without much hassle.
For who is HeyGen not?
I think HeyGen is not the best tool for any video project around enterprise business: eCommerce, trainings, tuturials or professional web content can better be created with Synthesia in my opinion. HeyGen has a more playful approach that fits perfectly for creators and influencers.What I Like About HeyGen
HeyGen stands out for its impressive lip-sync capabilities and generally smooth movements, making the final video immediately usable without extra tweaks. The platform is super easy to use, giving you full control over your script and settings, which is a big plus compared to tools that add random elements or generate scripts that don’t fit your brand (like TikTok or Captions). It's super quick in generating videos, which you also can't say about all platforms. (Synthesia is rather slow, sorry...).HeyGen also gives you the choice between different types of avatars; you can pick between UGC, lifestyle, or training and development protagonists. So the characters, clothes and their surroundings can match your different use cases perfectly.
Another exciting thing about HeyGen is the platform itself, HeyGen is the number 1 innovator in the Avatar space. They constantly add new exciting features to their platform, e.g. the motion graphic designer is my favorite new tool.
Additionally if you are a child of Canva, you can access HeyGen also through their platform and easily add e.g. talking head to your video within Canva.
