Pros:
Extremely flexible and customizable, enabling you to create custom modules and write your own code/functions if needed
Comes with powerful automation features for sales and marketing, even with more affordable plans
Zia AI integrates with ChatGPT to throw even more AI power behind the CRM
Wide array of native integrations (even wider with Zoho Flow within Zoho One) coupled with access to an extensive ecosystem of tools covering all aspects of business - from invoicing and inventory to website activity tracking and support
Easy to set up, pay-as-you-go telephony at a very affordable price
Cons:
Might be overwhelming to set up initially, especially for businesses with complex processes and no prior experience with CRMs or no dedicated employee/consultant to assist
Adoption might take a while as most novice users experience a significant learning curve due to the abundance of features and options (which might be distracting at times)
Support can be slow to respond sometimes
Support can be slow to respond sometimes