
Built to encompass the whole customer lifecycle to enable CXA - customer experience automation, which shows through thoughtful selection and design of features; feels comprehensive, but not overwhelming

Focus on marketing and nurturing leads every step of the way - from built-in landing page builder to the presentation of contact interactions in the record and integration with Facebook Custom Audiences & Lead Ads

Automations Map is a neat feature that allows you to see how various automations connect into one unified ecosystem, providing a bird’s eye view of all the cogs of your CRM machine