About AI Tools SME - Publisher Information

Who We Are

We're a team of freelancers, small business owners, and contributors who believe AI will empower SMEs before transforming the entire world. Our goal is to lower barriers and help onboard our audience into this hyper-technological landscape. We're all enthusiasts of artificial intelligence, but we acknowledge that the pace of current developments can feel overwhelming. That's why we've chosen to become AI experts ourselves—and if you share that ambition, we should connect.

Our Mission

My team and I ensure our AI tool reviews remain accessible and non-technical. We evaluate the latest AI tools so you don't waste time and money figuring out what works. AI can deliver significant advantages to small businesses—when you choose the right tool. Our mission is straightforward: provide honest opinions about AI tools to keep you ahead of the competition. Why should only large corporations benefit from AI? We're here to help SMEs move forward.

Our Promise to You

We hand-test every tool ourselves, remain truthful about tool performance, and maintain unbiased honesty in all reviews.

Our Core Values

Honesty: We tell the truth about every tool, even when it's difficult. Integrity: Our reviews remain independent regardless of financial relationships. Reliability for SMEs: We prioritize the needs of small and medium-sized businesses in everything we do.

What Makes Us Different

Hand-Testing Everything

We personally use every AI tool featured on this website. I test most tools myself, and when expertise in specialized areas like data analytics or CRM is needed, I collaborate with knowledgeable contributors. Unlike competitors who claim to test thousands of tools quickly, we prioritize quality over quantity. I've personally tested approximately 250 AI tools, with 392 tools currently in our database as of November 2025.

Complete Honesty

I share the truth about every AI tool—even when it's uncomfortable. Some tools simply don't function properly yet, while others have become daily favorites because everything works seamlessly. You'll receive my genuine opinion, not marketing spin.

No Hype, Just Facts

Social media overflows with misleading AI content. Remember, creators show you that one perfect result, not the 99 failed attempts. I present both sides.

Genuinely Unbiased

Yes, you'll notice affiliate links throughout reviews, but observe how they're distributed across all tool rankings. When something doesn't work, I'll tell you directly. Some AI tool developers get upset about honest feedback, but that's my responsibility.

Actually Engaging to Read

AI already feels intimidating enough. My reviews are engaging and human—I let my personality and humor come through because life's too short for dull tech reviews.

No Technical Jargon

Coming from marketing rather than coding positions me closer to my target audience of small business owners. I speak your language because I use these tools, not build them. You'll understand everything without a computer science degree.

Real-World Perspective

Since January 2024, I've been organizing the "AI Enthusiasts Berlin" meetup, discussing AI with people from diverse backgrounds every month. With over 2,000 members now, these authentic conversations inform my reviews, making them more practical and comprehensive.

About the Founder

Lili Marocsik

Video Marketing Expert | Berlin, Germany I've always been captivated by emerging technologies—I remember inviting friends over during my teenage years to explore this exciting new thing called the internet. Here we are again, on the threshold of a new paradigm.

Professional Background
I began my career as an event manager, completing my apprenticeship in Germany and working for 10 years in cultural institutions. In 2019, I pivoted to marketing while working as a Google Ads Representative for Google. My next positions were at HelloFresh and Revolut as a YouTube Ads Specialist, where I became a specialized video marketer.

The Birth of AI Tools SME
I founded AI Tools SME in 2023 (officially registered as "Lili Marocsik e.K." in 2024). I wanted to participate in the new AI revolution, but recognized early that large companies would dominate and capture most AI benefits. I wanted to empower SMEs, and I'd been considering starting my own small business for some time. Combining these two aspirations felt natural.
Initially, I created an AI course for SMEs and later built a website to promote it, which evolved into this platform. Today, the focus centers on comparisons and reviews, though I've created additional AI courses since then.

Education & Teaching
I've created two comprehensive AI courses. My first course for SMEs has been taken by over 1,000 students. My second course, "AI for Beginners," has reached over 1,100 students and is available at .
I also teach in-person AI courses for beginners in German in Berlin.

Community Leadership
I organize the "AI Enthusiasts Berlin" meetup, which now has over 2,000 members. We meet regularly to discuss AI developments with participants from all backgrounds. Some attendees appear in my interview series "Spilling the Digital Beans on AI," like Dipanshu Gupta, who shared tremendous knowledge.
Since I'm not a techie but a digital enthusiast in a digital world, my reviews don't sound overly technical or foreign to you.

Our Content Platforms

Website

aitoolssme.com - Our primary platform featuring in-depth AI tool comparisons, detailed reviews, and practical guides for SMEs. whichaitool.com - Our expanding Q&A-focused site designed to help readers find the right AI tool for specific needs.

Podcast

KI Plausch - Launched in April 2025, we've produced 28 episodes discussing AI developments, tools, and trends. Co-hosted with Jackie Chang, available on Spotify.

YouTube

@aiinspace - Focused on AI tool reviews, often featuring dashboard recordings showing AI tools in action. Primary coverage includes image, video, and presentation generators, plus videos introducing new AI categories like music generators.

Social Media

LinkedIn - My most active personal channel for professional insights and community building. Instagram - Our primary platform for content generation and audience engagement.

Our Expert Contributors

Yuliya Lelyakh

CRM Development & Implementation Consultant, COO at Inceptly Yuliya has been helping SMEs eliminate busy work and embrace efficiency through custom CRM solutions and process automation for the past five years. Coming from a family of small business owners and having worked with multiple SMEs across various niches, she understands the day-to-day struggles her clients face. She specializes in setting up custom CRM solutions and back-office systems to fuel growth.

Hasan Shaukat

Data Analytics A Marketing Data Scientist with 6 years of experience working with web tracking data, customer and market response modeling, text mining, LLMs, and Data Products. Hasan brings deep analytical expertise to our tool evaluations.

Mariam Pilishvili

Social Media A board game enthusiast by night, blockchain law detective by day. Mariam is pursuing a Ph.D. while researching smart contracts and blockchain technology. She brought legal and technical perspectives to our coverage of emerging AI technologies.

Publishing Statistics

Tools Tested: Approximately 250 AI tools personally tested by Lili Marocsik Database Size: 392 tools as of November 2025 Community Reach: Over 2,000 members in AI Enthusiasts Berlin meetup Student Impact: Over 1,000 students in first AI course; over 1,100 students in "AI for Beginners" course Podcast Episodes: 28 episodes since April 2025 Website Traffic: We're observing a significant shift in referral traffic from ChatGPT and Perplexity, especially in recent months, with potential for much higher view numbers on LLMs. This suggests our generated content is valuable due to its unique insights and perspectives.

Revenue & Transparency

We operate with complete financial transparency to maintain trust with our readers.

Affiliate Marketing: We earn commissions when readers purchase tools through our recommendation links. These relationships never influence our honest evaluations—notice how affiliate links are distributed across all ranking positions.

Paid Reviews: AI tool companies can pay us to review their products, which we otherwise wouldn't have evaluated or added to our comparisons. However, payment does not guarantee positive coverage. We emphasize during all client communication that authentic reviews include both strengths and limitations. All paid reviews undergo our standard testing methodology.

AI Tools SME remains first and foremost accountable to readers. Financial relationships never compromise our editorial independence or testing integrity.

Educational Content: Revenue from online courses and in-person AI courses taught in German in Berlin.

Podcast: Potential sponsorships for KI Plausch.

Future Vision

Platform Migration

We're transitioning from Squarespace to Webflow, which will provide a proper CMS to work with. This migration will enable faster turnaround times and better leverage AI for automations researching tool features, prices, and other data points.

Expansion Plans

We're establishing whichaitool.com more prominently and adding relevant Q&As to become even more helpful to readers. We plan to add many more AI tool categories relevant to SMEs.

Next 1-2 Years

Our goal is to grow our social media following significantly and become the number one voice for AI tools for SMEs. We want to interview more AI leaders, ethicists, and scientists about creating a safe technological environment for humans and establishing how we want to shape our future with AI.

Contact Us

Email: lili @ aitoolssme.com Contact Form: Available at aitoolssme.com/contact Social Media: Find us on LinkedIn and Instagram Meetup: Join AI Enthusiasts Berlin to connect in person

Legal Information

Legal Business Name: Lili Marocsik e.K. Business Type: Registered Sole Trader Founded: 2024 (website launched 2023) Location: Berlin, Germany Privacy & Compliance: We comply with German/EU data protection standards This publisher page reflects our commitment to transparency, honesty, and empowering small and medium-sized businesses with the insights needed to make informed decisions about AI tool implementation.